Business: doing & knowing

I have been impressed with the urgency of doing.
Knowing is not enough; we must apply.
Being willing is not enough; we must do.
~da Vinci

Seems more and more people who proclaim to be in business are being less active. They know, yet aren’t doing what they know they need to do. Are they waiting for a bail out, because unless they’re a huge corporation who’s mismanaged their company, a bail out isn’t going to come. The only thing that is going to come to them is lack. They’re just sitting back waiting for business to come to them, relaxing on their computer or listening to their ipod thinking that somehow customers are going to give them business. Reality check people, it’s not going to happen. The “If you build it, they will come” concept only worked for Kevin Costner in Field of Dreams. It doesn’t work in real business.

I know some who are constantly talking about the economy, complaining about how ‘hard’ things are, how difficult their life is, etc. but yet do nothing to change it. They need more money…okay, so promote your business more, get a PT job, look into new opportunities…you do what you have to do. Keyword there would be do. Apparently they’d rather not do, just complain. Complaining won’t change their bank statements or cash in hand but doing would.

Like Nike’s tag “Just Do It”, that’s what you need to do. You know what you have to do, what you should be doing…get out there and DO IT already.

If you’re in need of additional income, when someone offers you an opportunity…take it…do it. What are you waiting for? You say you can’t because you don’t want to work outside of the house. Not a problem, there are jobs and opportunities you can do from the comfort of your own home. You just need to DO it. Is one of your ‘reasons’ why you can’t, because you’re trying to figure out when you can fit it in your schedule which right now consists of taking the kids to school, coming home and then complaining you have no money until it’s time to pick the kids back up? That’s not doing you any good at all. Be active!

Do you already have a business or an opportunity you’re working? Sales slow? Are you active? Are you doing?
You need to know your target market, you need to know how to attract them and do what it takes to get their trust and thus their business. You must market, advertise, network, mingle, be active…it’s that simple. If you do nothing, you’ll get nothing. Do something, you get something in return. This really isn’t rocket science, it’s common sense add in a business factor. If you market your product, network with others, get to know others and build trust, get and give referrals, and do all this consistently and actively you’ll be helping your business succeed.

Be active, do. You must apply the knowledge with action to survive. It’s your choice, be content with knowing what you should do to get what you want or actually going out there and actively getting what you want. You decide.