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This is something we should be doing daily anyhow.
From their site:
The 10 Day Give is a challenge that is designed to help us get our minds off of ourselves and start thinking about how we can help others.
The thing is, I think most people really want to make other people’s lives better, but with everything going on all around us all hours of the day, we just don’t get a chance. This is an opportunity to choose, on purpose, to give of ourselves. There really are hundreds of opportunities that we overlook each day.