Meatout is an international observance helping individuals evolve to a wholesome, nonviolent diet of fruits, vegetables, whole grains. The purpose is to expose the public to the joys and benefits of a plant-based diet, while promoting the availability and selection of meat and dairy alternatives in mainstream grocery stores, restaurants, and catering operations.
Meatout has grown explosively since its inception in 1985 to become the world’s largest annual grassroots diet education campaign. Thousands of caring people in all US 50 states and a host of other countries welcome in the Spring with colorful educational events. These range from simple information tables (‘steakouts’), exhibits, and cooking demonstrations to elaborate receptions and festivals. Visitors are asked to “kick the meat habit on March 20 (first day of spring) and explore a wholesome, nonviolent diet of fruits, vegetables and whole grains.”
Several mainstream health advocacy organizations, including the American Cancer Society, the National Cancer Institute, Johns Hopkins University, and the American Heart Association, have since launched their own campaigns to promote consumption of plant-based foods.
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